Profitably Deliver Small & Mid-Sized Projects

The Challenge

One of RUP’s strengths lies in complex, highly customized web projects and sophisticated design systems with 400+ variables for typography, color, spacing, and components. These projects demand absolute precision and design consistency. But with growing demand across markets, RUP needed a way to: 

• Accelerate delivery timelines without compromising quality. 
• Empower designers to implement directly within brand systems. 
• Free developers to focus on high-value integrations and innovation. 
• Ensure scalability while maintaining RUP’s premium design standards. 

This was especially relevant for small and mid-sized projects in the $15,000–$60,000 range, where RUP‘s former approach proved to be very resource-consuming. 

The Solution

RUP made a strategic shift and adopted Greyd.Suite, a component-based enterprise solution for WordPress that matches their premium requirements for brand consistency and scalability. 

With a Greyd-powered multisite installation and a global asset library, RUP ensures that every new project starts from a foundation of best-in-class design standards. Using Greyd.Hub, project sites can now be launched in a few clicks – always connected to a master system that guarantees consistency and quality across all projects. 

Greyd‘s Global Content capability ensured that any changes or additions to the master assets were instantly synchronized across all connected projects. 

Greyd’s dynamic architecture separated content from design and layout, giving designers freedom to deliver entire sites within established design frameworks – while developers focus on advanced technical solutions.